Posts Tagged ‘Benefits’

Audio Book Listening Has Many Benefits

It used to be that they were called “books on tape” and people would get a cassette deck installed in their car just to listen to them on their commutes. Today, they are better known as audio book volumes, but they still deliver a great deal of information and entertainment as well. Audio books are enjoyed by people of all walks of life, young and old, and they can turn a potentially dry and boring time in a vehicle into an opportunity to learn and grow.

One of the best benefits of a book in audio format is that is can be listened to at anyplace and anytime. It is a favorite companion for people while they are traveling, commuting, exercising, shopping, working in the garden, or even dusting and vacuuming the house. Using headphones with your favorite audio book player allows you to listen and absorb the information no matter what might be going on around you.

Even when you are in a situation that is quiet and are able to enjoy a good audio book, there are still advantages to using your headphones. You can often improve your retention and comprehension of the material when you use headphones because they help reduce distractions from other noises and help the listener focus better. Also, some people learn better by hearing and some people learn best when they can read and hear at the same time.

There are a number of different books in audio format these days that people can choose from. There are audio books on CD, on audio cassette and also as MP3s and any standard CD player, cassette recorder, or MP3 player that you might use to listen to music can function as an audiobook player as well.

If you buy a CD audiobook to play in the CD player in your car, then you can also make that same book into an MP3 that can be used on your digital music player, such as an iPod, if you have one. This makes it even more convenient to listen wherever you are and whatever you might be doing.

But, if your car is also equipped with an MP3 player, or with a connection that you can use to make use of your MP3 player in your vehicle, then the best way to buy an audio tome is online. This is because you can download audio books online and this is not only much faster than ordering a cassette or CD audiobook, but it is less expensive as well.

If the publishers of audio books don’t have to burn the recording onto a CD or copy it onto a cassette, then they save time and money, and they can pass on these savings when you buy an MP3 audiobook. On top of that, you won’t have to pay for shipping and handling and you can download your new audio book within minutes.

There is a great selection of books available every month, no matter which audio book format suits you best. If you can find printed materials that cover a certain topic, then you will no doubt be able to find audio versions of at least some of those books. It should be noted, though, that the audio cassette books are becoming harder to find.

Mike Selvon portal offers free articles on audio books. Find out more about audio book listening, and leave a comment at the audio book reviews blog where a free gift awaits you.

Be the first to comment - What do you think?  Posted by admin - May 31, 2010 at 2:57 am

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Health Benefits of Bio-accoustic or Sound Therapy


Bioacoustics Therapy or sound therapy in general terms, is a technique in at involves the analysis of sound waves produced during vocalization combined with presentation of low frequency analog sound to promote healing. Human bioacoustics therapy originates from the observation that brain-wave frequencies are electrical impulses that fluctuate rhythmically in distinct patterns, clearly seen and measured by an electroenencepalogram.

 Within the broad category of sound therapy, the use of sound vibrations and frequency for therapeutic effect, bioacoustics therapy is a subcategory. Other subcategories of sound therapy include music therapy – the use of rhythm, melody, and harmony through singing, dancing, and instruments to achieve relaxation and creative states of awareness, psychoacoustic therapy – the study and use of sound perception, and Hemi- Sync. The therapeutic use of binaural beats in audio patterns.

Bioacoustics therapy is distinguished from other sound therapy subcategories by the use of human voice analysis as a representation of the person’s state of health. Voice analysis detects frequencies the person emits, known as a “signature sound”, which represents vibrational energies of the body and its functions. Sound frequencies emitted by all animals vary with their state of physical and emotional health. Physical functioning, genetic and environmental factors all influence these frequencies which can be detected with bioacoustics equipment. Once the altered vibrations are detected with voice analysis, the body’s energy field is harmonized by listening to one’s personalized corrected sound frequencies. These frequencies support health and enable healing.


. The spontaneous otoacoustic emissions coming from people are a function of the auditory nerve fibers in the central nervous system and sensitivity of the basilar to one specific frequency. “Signature Sound” which seemed to be coming from their ears. That these sounds are known as otoacoustic emissions, a sound which is generated from within the human. Research at the Ohio University Speech and Hearing Department in Athens clearly demonstrated that human speech creates complex waveforms. Earlier research conducted in 1988 by Susan Alexander and bio-molecular engineer Dr. David Deamer measured the vibrational frequencies of the four DNA base molecules, translating each into a unique sound.

Sound was thought to be the principle tool in healing by the ancients, including the Egyptians, who used chants and sounding instruments to manipulate energy fields and bring about balance in the body. Pythagoras thought that sound Was a creative force and music held therapeutic benefits to the body. Sound vibrations apparently were associated with creation weather of the world or individual life patterns. A study of ancient cultures reveals that Chinese healers used ‘singing stones’ in their rituals. Thin jade plates were used to generate different sounds. The Sufis consider ‘HU’ to be creative sound. Tibetans consider the notes of A, F sharp and G to be powerful sacred sounds. The sound of ‘AUM’ is the main primal sound in the beginning of each sacred chant. Amen is associated with the creative principle of the universe. Ancient mystery schools associated with rhythm with the body, melody with emotions, and harmony, lifted consciousness to spiritual awareness. For therapeutic purposes, laurel Elizabeth Keyes, a Denver author and lecturer, has developed a system of voices to bring balance to the body called ‘toning.’ nearly all our actions and reactions result from words and our thinking is limited to them. Beneath the words are vibrations of the tones upon which they travel. Tone is the underlying force operating in our lives. Jim Gimzewski, a nanotechnologist at the University of California, Los Angeles (UCLA) and Andrew Pelling have discovered the sound of yeast cells is clearly distinguishable from mammalian cells.  From planets and super massive black holes to cells and DNA, to the human voice, everything vibrates and creates sound.


Mrs. Keyes, who has studied under a number of eastern and western teachers, found that toning burst through mental restrictions and released tensions and soon discovered  that  each time she toned, her body felt exhilarated; there was feeling of wholeness and extreme well being. When she let the tone pass out , with no attempt to control it, it seemed to cleanse the entire body, releasing tensions in the congested areas.


Resent scientific theories developed along a line of field theory have substantiated. her concept is that every living thing has a field containing a pattern of perfection for manifestation. The pattern for a flower in a seed, of the bird within the egg. Interference with the field will change the pattern, and illness or malformations will result. She explains that as tone goes out, it collects substance from the word around it forming very tangible manifestations.

Whining voices attract negative condition. By getting a person to change his tone of voice, he begins to change his life. By releasing tension and stimulating circulation and nerve energy in the body, Mrs. Keyes says she finds toning is a natural process of healing. It releases a pattern of perfection within each person.

Our body is colloidal in nature and colloids are clusters of energies and easily can be influenced by external energy vibrations. Toning, chanting, verbal prayer will give needed positive change to the colloidal surface in the person. One will find there is a tone which resonates with the pain. Place a finger to your nose and hum directing the sound to the spot and notice the sensation. Every pain has a companion tone and by pulsating the tone softly for a time will be relieved from pain. Let the sound sweep down flushing trough the body.

To practice toning, stand erect, feet several inches apart, stretch the arms high and let them drop back, shoulders swinging on the spine in perfect balance. The eyes must be closed. Then begin to look inward and feel. To counteract the usual tendency to cave in and bend forward, the torso must ride on the pelvic structure, with the hip bones protruding a little. Standing erect should cause no strain but give an easy relaxed feeling.

Relax the jaws so that the teeth are slightly parted. Let sound come up from it; not down upon it , but up, from your feet. Let the body groan. Encourage it to be vocal. Always start with low groans, let the body groan as long as it likes. You may think you have nothing to groan about, but you will be surprised. All the hurts you have received are buried in your subconscious, and groaning offers them to release. Once the door is opened, repressed feelings begin to flow out. The groan may burst into protests or the voice may sore off into bird like singing or spontaneous outbursts of worship or prayer.

What ever happens, don’t let the mind influence it. Make the sound obedient; be still, watch, learn something of the host of the body in which you, as the consciousness, are only a guest.

The session may last only ten minutes but, when he body feels cleaned, a sigh will be released and you will know the body-voice is satisfied. The involuntary sigh is the signal. You feel good, as though something has been accomplished and you have brought yourself together into a harmonious whole. As soon as the sigh is released and cleansing for that time is complete, something must be offered to fill the emptied cup. Simply relax by listening to good soothing classical music, or by strolling in a garden.  It is better if the body is subjected to higher state of universal cosmic energies as the body responds well in absorbing cosmic energies after the voice cleansing.

The most effective bio-acoustic and powerful sound is ‘AUM’. the whole cosmology is believed to be vibrating with the sound of ‘AUM’ and is responsible for creation and manifestation of  the universe. Chanting AUM which is some what resonates with ‘OM’, will attune the body to these cosmic forces and uplift your conscious level and awareness.

 Sit in a comfortable position, preferably in Padmasana posture and start uttering AUM in lower octaves in a natural way. The pronouncing should resonate with ‘OM’. The method of uttering can be as; OOOOOOOUMMMMMMM,. Start with the beginning of  full inhalation and continue till end of exhalation. Start feeling the vibrations and focus on it mentally and go on varying the pitch slightly up and down, keeping the sound at lower frequencies. It is important to very the frequency of the humming sound at lower frequencies until you find at some frequency level, resonance effect is observed wherein the vibrations are felt strongly in the chest area. After a few days of practice, start feeling the resonance in different parts of the body at upper torso level, by directing the resonating sound mentally, preferably on abdomen and throat portions. This is the fundamental concept of science that maximum flow of energy takes place wherever there is resonance between two states of energy entities and they in turn are in harmonic state. A string in a violin will start vibrating to the sound frequencies in the ambient frequencies of harmonic sound. 

Speaking in the terms of scientific way, the brain perceives sound and delivers these frequency patterns to the body via nerve pathways, the sound wave pulses serve as directives along the electromagnetic field lines of the body, The laryngeal nerve, a branch of the vagus nerve, innervates laryngeal muscles which create vocal sounds by oscillating the vocal cords. This direct conduit from the brain and body to the vocal cords suggests a message pathway, supporting the theory that frequencies in the voice are representations of activity in the autonomic nervous system.

 Bioacoustics therapy researches these patterns for specific clues regarding the health of the speaker, and the relationship between discordant patterns and symptoms of disease and distress. When discordance is identified, low frequency analog sound formulas are delivered as a means of balancing the disharmony, promoting the body’s innate ability to self-heal through entrainment additionally; the frequency patterns are studied for their relationship to a predictable mathematical matrix used to formulate sound frequency interventions. 


In short, I am a freelance article writer and wrote on many interesting articles in some of magazines in India. Since my young age, I was keen to read books, magazines on many topics journals and explore the facts scientifically and logically. Done research work in many of oriental to modern scientific principles, discoveries and innovations and feel that some of my new discoveries and articles will be very interesting and valuable, furnished with facts based on real research work done and fundamental principles laid there upon by many eminent scientists, authors, explorers.

Be the first to comment - What do you think?  Posted by admin - February 4, 2010 at 11:13 pm

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The Many Benefits Of Using An Audio Book

An audio book is simply a book produced in a format that is audible. Audio books started in the Spanish language and soon blossomed into a multi-linguistic media. Many individuals and corporations use them for many reasons. You can purchase audiobooks on online store like

The very first audio book was produced in 1975 as a collection of short stories. The author was David Sánchez Juliao and the audio book was in Spanish. Since then, audio books have been used to teach children to read, as a method for the blind to have access to books, and as a learning format for everything from learning a foreign language, guitar lessons, motivational seminars, and cooking lessons. The self-help industry utilizes audio books to tape workshops, conferences and basically uses them as a learning tool.

Audio books have become so popular as a learning tool, because of the portability and relative low cost. In this fast-paced society, audio books have allowed us to multi-task while reading a book or learning a new skill. The ability to hear how words are pronounced can make all the difference when it comes to learning a language successfully.

Audio books have features that are valuable when learning a new skill. A feature such as the ability to replay a segment to reinforce what has been said. Another would be having the ability to listen to an unabridged version (word for word readings from a book), while following along in the actual hardcopy of the same book. Audio books make note taking easy, because of the ability to replay a section, as many times as necessary in order to get all the notes you need.

Audio books can be in CD, cassette or downloadable format. Giving a choice of formats allows the consumer to hear a book in the format best suited to their lifestyle. Audio books are very versatile so they fit just about anyone’s need. Audio books are downloadable to your computer or MP3 player, or you can burn them to CDs. You can purchase them in bookstores or borrow them from your local library. You can find free audio books on numerous Websites or buy them from Audio book clubs. Audio books can be found alongside video rentals as consumers find they compliment each other and are likely to buy them at the same time.

Parents have found that taking audio books along on long commutes can entertain the little ones and allow everyone to have a more peaceful drive. Many workers make good use of the daily commute by listening to self-improvement audio books, or pop in a audio book to catch up on their reading or to learn a language. Now the drive to and from work can be a productive time.

Corporations use business audio books as learning tools for employees, to encourage staff in pursuit of higher learning. There are many inspirational speakers on audio book. Business topics cover managing, motivating employees, closing sales, how to conduct successful negotiations and so much more.

The audio books have grown into a billion dollar industry because of their portability, and use as a learning tool and ability to make reading fun. The audio book appeals to all ages and every family member from the youngest who needs to learn to read, a convenient way for mom to keep up with her book club members, a cool way for a teenager to “hear” his English assignment or dad to motivate himself before a big power meeting.

Johnny is the owner of a downloadable audio books online store at and a discount audio books coupon site providing regular audiobooks discount coupon for purchase of audio books.

Be the first to comment - What do you think?  Posted by admin - January 13, 2010 at 6:34 am

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Audio Textbooks For Teaching: Eight Powerful Benefits!

Experts in the educational sector have agreed that audio textbooks in the classroom go a long way to help students more than normal books, especially those students who are just beginning to read or those who have difficulty in reading.

In fact, since their introduction, no less than 8 specific benefits have been identified for students using audio textbooks:

1. Audio books provide students with an alternative dynamic or alive source of information apart from the teacher, as opposed to the static dead book, giving the students more variety in the classroom and making the learning process more interesting.

2. Some audio textbooks are specifically prepared with children in mind, such that they are not just informative, but also entertaining. These types of audio books bring fun, and thus, another dimension and a greater quality to the learning process.

3. By playing an audio book, the teacher is freed to do something else, thus allowing teachers to be more productive at school.

4. For those children who have difficulty reading, audio textbooks make it easier to follow the material, making sure they do not miss anything. By just listening to the audio book while reading the printed material can significantly improve comprehension and thus, enhance learning.

5. Audio textbooks are cost effective. One audio book can replace the need to buy 30 odd hard copies.

And better yet, there are now audio book rental services available via the Internet that allows teachers to hire audio textbooks as and when required. Of course, hiring is cheaper than buying audio books, and significantly cheaper than buying just one hard copy, let alone 30.

6. Many audio books are of interesting stories written to entertain children. This is particularly helpful when the children have become too tired to apply their minds to processing static words from a page.

7. Children tend to prefer to listen to an audio book than read a book. Understanding language from audible stimuli is a skill learned from birth and reading is a skill that is much less developed in the school-age child. Accordingly, listening is easier than reading and affords greater comprehension.

8. Audio textbooks aid with the pronunciation of certain words. Due to the relatively less-developed skill of reading in school-age (as compared to hearing), children often have trouble pronouncing words they merely read. Hearing someone say a word clearly while seeing it printed at the same time is developing a stronger association in the students minds, making it quicker to learn.

People in general, but especially children, find it easier and more fun listening to an audio lesson than reading it. It is simply easier to process audible stimuli than it is processing written words. This explains why more children choose to watch the film rather than read the book, and it is the same with adults.

This is why more and more schools are using audio textbooks in the classroom as teaching aids. Additionally, with audio textbook downloads now available online, it is more cost effective than ever to add the audio to the visual word.

Copyright: Helen Wall

Helen Wall is the author of this article. Visit to download audio books from an extensive range of titles from top publishers. Join the free newsletter now and get to know about the latest hot off the press titles, receive time limited special offers and discounts, before anyone else.

Be the first to comment - What do you think?  Posted by admin - September 11, 2009 at 9:17 am

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The Benefits Of Building An Audio Book Library

The benefits of building an audio book library are very similar to those of building one for printed books. A library as defined by wikipedia is “a collection of information, sources, resources, and services: it is organized for use and maintained by a public body, an institution, or a private individual.” For the most part we will be discussing the benefits of collecting audio books as a private individual. Books have been written and produced in spoken word for a variety of topics and therefore the mix of audio books will be different for everyone but why have one at all?

Simply answered the major benefit is having ready access to the information that you value the most. Whether this is your tribute to a specific author that you love or a business reference library to refresh yourself on what makes a great company. Your audio book library is the collection of books that you have enjoyed and treasure enough to know that you will either need them again or want the pleasure of hearing them again.

In many ways audio books have experienced the same trend toward affordability that movies have. I love movies but if you were to have asked me 8-10 years ago whether I would start collecting them I would have asked you whether you thought I was made of money. Nowadays my older nieces who are in their late teens and early twenties buy movies the way I used to buy music singles in my day. Since the prices are so low they collect movies in what I sometimes think is an indiscriminate manner. Now that audio books have fallen in price and are also available in downloadable formats it is easier to collect on your digital player or computer.

One of the other major benefits of collecting audio books versus printed books is the size. If you are a book lover you can easily accumulate hundreds of books. Where do you put them? Not everyone has the space but you can put hundreds of downloadable audio books on your computer that you can burn to cd or transfer to your digital player. If you love having the physical product you can collect audio books in cd or cassette but that might be a little more expensive and will definitely take up more space in your house than a download. If you can not afford building your own audio book library you will be happy to know that public libraries are also seeing the benefits of providing audio books to their members. This may be an inexpensive way of “auditioning” books for your permanent collection.

Shopping for audio books is relatively easy nowadays due to the prevalence of stores on the internet. Creating your audio book library can also be made easier by browsing through audio book catalogs provided by some of the online bookstores like mine. An audio books catalog can provide you with an easy way to find books that you might be interested in without having to be online and without having to search for specific titles. If you want to see what is available in the business area you can look at that catalog. If you are a health and recreation addict you can flip through and see what’s hot in that area.

Building an audio book library is no longer out of reach and besides the benefits of ready access and size, there is also the benefit of portability. You can listen to your books while commuting or working out without having to carry those sometimes cumbersome printed books.

Learn more about building an audio book library and using audio book catalogs at CreateTimeAudio, the downloadable audio books store.

Be the first to comment - What do you think?  Posted by admin - July 1, 2009 at 8:05 am

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Benefits Of Quality Streaming Audio For Your Website

Streaming audio is a method of sending an audio signal to the receiver’s computer through Internet. It is different from standard methods of receiving audio files through Internet, where you have to download a .wav or .au file before hearing the audio files. However, with streaming audio, you can hear the audio immediately as it arrives on your PC. Thus, you need not wait for long minutes for the entire download.

When the data arrives on your computer, it buffers for few moments and playback begins. As the audio starts playing, more data streams (arrives) on your PC. Therefore, you will hear the constant audio as long as you receive the regular stream of data.

Sometimes, while receiving the data, stream may break down due to net congestion and you receive a message as net congestion and rebuffering.

Benefits of Streaming Audio:

Streaming audio is an efficient mode of communicating when huge spectators watch a live broadcasting on the Internet and listen to opinions of unlimited participants. Participants can simply participate in the discussions using web browsers. Streaming audio enables individuals to increase the number of their spectators by archiving the conferences so that individuals, who are unable to listen at that moment, can listen to it later.

Individuals, who are listening to Streaming audio, may select the method and time that they need to tune to a conference. It encourages more participation rate at little cost. Individuals just need to tell the time and provide details of the conference to other individuals.

Streaming audio is beneficial in case of an internal as well as external purpose when conversing with analysts, investors, employees, media, customers and public.

Streaming audio provides many fold broadcast options such as:

Live broadcast: Using this technology, you may conduct live broadcast as discussed above.

Archived broadcast: People can listen to the participants of a live broadcast any time they want.

Indexing: It allows individuals to gain an entry to the archived files in an effective way by simply clicking link of the audio file, which they wish to listen. This saves time, as individuals do not have to listen to an entire audio file.

Hardware and Software Requirements:

You need to have following requirements in your system to listen to a live broadcast or archived file.

1. A personal computer having 16 MB RAM, 28.8 Kbps (kilobytes per second) modem, 16 bit of sound card and headphones or speakers.

2. Microsoft Internet explorer 3.0 or higher, a Java enabled web browser, Real networks player or window media player.

About Internet Connection:

Some people say that they reactivate the Streaming audio at 14.4k but do not opt for such slow connections. Minimum recommendation for good quality audio file is 28.8k and for video, it is 56k. Moreover, this also proves better if you wish to go for faster Internet speed.

If you have a fast modem, you need to note that certain problems may disrupt your stream. Few problems may include noise in phone lines and slowdown from ISP end.

How to Obtain Good Quality Streaming Audio:

First, you need to shut down all the unnecessary applications, which are running on your PC. Simply keep the web browser and media player open. If there is an adaptor on the wall jack to plug the regular phone in the same outlet as in your computer, take it off when you are streaming.

If you find lot of disruptions or noise on the phone lines, contact the phone service provider. They will rectify the connection and this will help you listen to the streaming audio file efficiently.

This article was written for Find This Online an online resource guide that offers a variety of articles written on different subjects. Visit us at Here for more articles on streaming-audio.

Be the first to comment - What do you think?  Posted by admin - March 11, 2009 at 11:04 am

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Benefits of Downloadable Audio Books

The enormous advantages of listening to your favorite book instead of reading it, has resulted in the popularity of downloadable audio books which has now gone through the roof. There are now a vast variety of book titles with audio book versions.

Just think about it – with downloadable audio books you can now save that extra time you spend reading a chapter on your favorite motivational book each morning before you leave for work. Apart from saving extra time, you are gaining extra knowledge in the process.

You can just very simply put the audio book on to play while you prepare for work or even play it in your car on your way to work. No wonder adults, children and even the elderly have fallen head over heels in love with downloadable audio books.

Here are some of the specific advantages that audio books have over physical hardcover or paperback books:

Audio books are more cost effective to produce than hardcover and paperbacks. More so, those who love to conserve nature insist that if all books are audio instead of hardcover and paperbacks, this will save more trees and keep the earth better than it is today.

You can listen to an audio book when its dark (example – when you are out camping and you’ve got no lights) but you can’t read a book when it’s dark. So, with an audio book you can go on vacation and still enjoy what the audio book has to offer.

You can select the exact track you want to listen to instead of flipping through several pages in the case of normal books. This saves a great deal of time and makes it very comfortable for you.

You can save the time you spend reading to your kids each night before they sleep with an audio book. Unlike a normal paperback or hardcover book that you have to read to your kids, with an audio book you can simply play it for them until they fall asleep, thereby saving you the time.

You can listen to audio books while doing other things in the house, while commuting to and from work or even while jogging. With an audio book someone else does the reading, while you do the absorption.

Downloadable audio books that are specifically created for children are more fun than your reading can be. You probably were not trained to talk like a rabbit, right? But most of the narrators of children’s audio books were trained to read in ways that children love.

Author Steve Childens is owner of an online downloadable audio books store. Here you can get a vast range of downloadable audio book titles at great prices.

Head over now because you can also get quality audio book titles for free.

Be the first to comment - What do you think?  Posted by admin - March 7, 2009 at 6:54 am

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8 Powerful Benefits of Audio Books to Teaching

Audio books have now made it possible for children to get better access to materials that they don’t like reading.

Of course they must still read, but reading any material and still hearing it makes the reading much more interesting.

Many schools have now taken audio books not just to the homes of their students but also in the classrooms.

Experts in the educational sector have agreed that audio books in the classrooms go a long way to help students more than normal books, especially those students who are just beginning to read or those who have difficulty in reading.

Below are 10 specific benefits of using audio books for students:

1. Using audio books to teach children in school gives them “variety”. Instead of just listening to their teacher, they benefit from the change that comes with “another” teacher.

2. There are specific audio books prepared with children in mind that are not only educative but very entertaining. These types of audio books make learning much more fun than normal teaching.

3. Using audio books to teach kids in school will give the teachers more time to prepare for the next lesson. The teachers can play the audio book for the children while doing something else.

4. For children with reading difficulties, they can slowly follow the readings from audio books until it feels comfortable to read.

Simply following an audio book to read along while looking at the printed material in front of them can increase their learning skills by a very high percentage.

5. Audio books save money. Instead of buying dozens of books for a classroom, just one audio book can be played for all the students in the classroom.

There are certain audio book rental services on the Internet, such as that allows teachers to rent as many audio books as possible at very low cost. This is much more cost effective than having to buy even a single audio book.

6. Audio books that tell interesting stories are very helpful in times when the children have become too tired to read and study.

Most importantly, popular stories that children love, will be very interesting for them to listen to.

7. Children don’t particularly like printed books as much as they do audio books. It feels much more comfortable for them to “listen” to an audio book than “read” a book.

8. Audio books also have children deal with the pronunciation of certain words that they would have difficulty with when merely reading them. By hearing the pronunciation and seeing it printed, they would better grasp it.

All in all, most children find it a great deal of fun listening to a lesson on audio, rather than having to read it. That is why children spend a lot of time watching movies, rather than reading.

No wonder more schools are embracing the technology of audio books for teaching their children. And with services available freely on the Internet now, it is now more cost effective than ever.


Be the first to comment - What do you think?  Posted by admin - February 9, 2009 at 6:16 am

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Benefits Of Audio Books

The popularity of iPod and MP3 players has boosted the market of audio books in recent years. Some book publishers even predicted that audio books would outsell paperback books or e-books one day. Indeed, this trend is understandable when you consider the benefits of audio books over paperback books.

1) Listening to audio books is convenient and it fits the busy lifestyle of modern people. You can listen to your favorite novels anytime anywhere, while you are walking, shopping, waiting at a doctor’s clinic or doing housework.

2) For many people, listening to an audio book is more entertaining and exciting than reading a paperback book.

3) Listening to audio book is more relaxing. You can sit down, take a rest and close your eyes while listening to your favourite book.

4) Downloading audio titles is easy and quick. You don’t need to wait for the shipment to arrive or look for a particular book at the bookstore.

5) Audio books are affordable. Many audio book clubs provide audio book download and rental services at low cost. You can rent unlimited audio books or download 1-2 audio titles for less than $15 per month. In addition, there is no shipping cost involved.

6) Audio book is a good learning tool. You can improve your listening skill and vocabulary by listening to the audio book alone or reading the paperback book at the same time.

7) Parents can listen to audio books together with their kids and have fun. An audio book can substitute a bedtime story.

8) For the book publishers, audio book recordings can be duplicated easily and downloadable audio books will never run out of stock.

9) Unlike paperback books, audio books can be kept for indefinite period of time, they are easy to store and do not take up space.

To sum up, digital audio books provide hours of entertainment to listeners at low cost. More and more book publishers now produce digital audio titles simultaneously with the release of the paperback version. If you have not listened to an audio book before, try this new way of entertainment and experience the difference.

Kwan H Lo is the owner of an online site, which provides information on audio book clubs and audio book rental / download services.

Be the first to comment - What do you think?  Posted by admin - January 3, 2009 at 11:32 pm

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The Future of Online Video Marketing & the Benefits of Video Production

Video Production & Market Penetration

There are now some 43,221,464 internet users in the UK alone (Dec 2008 InternetWorldStats), representing a staggering 70.9% penetration for consumer opportunities. It’s no surprise then that the past few years have seen an increasing presence of internet strategies incorporated into business marketing plans. According to a recent survey 1 in 5 companies say that they now spend more than half of their total marketing budget online. However, it has become increasingly difficult for companies to differentiate themselves from the competition, prompting online marketers to explore ever more creative ways with which to attract new visitors and convert them into customers; and with the rapid improvements in streaming technology, companies are now sitting up and taking note of the potential marketing possibilities that online video marketing has to offer. The US has taken a demonstrable lead over the UK, and the online market in the US is predicted to be worth $3 billion by 2010 (E-consultancy). Clearly, online video production is set to explode in the marketing world as a lucrative and essential tool for both large corporate businesses and SME’s.

Dynamic Logic is a leading independent research company that specializes in measuring marketing effectiveness and the impact of online video. It regularly publishes results showing an overall increase in the effectiveness of online video in terms of breakthrough and communication, when comparing video with overall online marketing results. Specifically looking at areas such as message association, brand awareness and favourability, but most importantly purchase intent, they found that placing video online proved to be far more effective than standard internet advertising. ComScore Chairman Gian Fulgoni, for example, has recently revealed that his organisation has detected that exposure to online video advertising can lead to a 40% increase in buying a product or service.


Compared to text, graphics and illustrations, video has the ultimate power to engage and hold the viewer’s attention. The latest technological advances mean that video clips now play instantly, and with perfect sound and picture quality. Video delivers the information quickly and simply, and at its best, creates emotional pull that leads viewers to take action. It’s worth remembering that people relate to people more than anything else, and even the simplest messages can really help to bring a website to life. So what are the applications for video?

Product Demonstrations Training Sales Presentations Press Briefings Internal Communications Recruitment Corporate Overview Corporate Social Responsibility

These are just some ideas and the list is limited only by the imagination, but how effective can these videos be? Well, take client testimonials. Most websites seem to carry quotes from happy customers in predictable and repetitive text format. Customer testimonials are a great way to endorse a company, service or a product, but in this written format, does anyone truly believe them? Are they genuine, and do they reach out and grab your attention? Now imagine how much more persuasive it can be when a customer speaks live on camera and uses his own words to say how good you are and how great you are to work with. Now that really does have impact.

A current hot topic is Corporate Social Responsibility (CSR). Good corporate governance is under the spotlight and companies are falling over themselves to promote their social and environmental credentials. Most large companies will now have a CSR section prominently displayed on their website, and usually supported by lengthy PDF documents of their policies and reports. The problem is that very few people open them or download them. The easy solution is to provide a video that features highlights of good business practice, whether it be the CEO planting trees, or senior managers visibly involved in running local charity events. Communicating a difficult product or service, or maybe a new concept, is not best served by a barrage of text and graphs, yet it’s amazing how many websites still do just this. Financial institutions and technology companies are often the worst culprits. Yet a filmed presenter, describing a service supported by explanatory animated graphics, or providing a live product demonstration, can really help to get the message across in an interesting and informative way. It can make the difference between a bored visitor clicking on to another site, or an interested visitor who gets the message and responds to a call to action there and then.

Web Designers

Should web designers be recommending video for all their clients’ websites from now on? Every site has its own unique functions and desired outcomes, and video certainly isn’t for everyone. Added to this, clients will have their own ideas about how they want their website to look. But web designers should certainly be aware of the power of video. They should be educating their clients about new trends, and helping them explore every avenue to ensure that the website reaches its full potential. There are big financial benefits to using online video, and companies can save a considerable amount of money in manpower, travel, and DVD mail outs, by communicating to an unlimited mass audience instantly and simultaneously. It’s worth noting that consumers are far more likely to view a video online than they are to put a DVD in a machine and watch it. After all, if they are already on a website and fired with interest, it’s easy to click onto a video whilst they are there. By contrast, a DVD requires interest to be re-kindled, and for new time to be set aside for a viewing.

Web designers too have a vested interested in using video. It will give progressive companies an edge over competitors who prefer to remain within the safety of their comfort zones. Video is a good driver for SEO with the potential to push a company up the search rankings. And video is, of course, a value-added product that clients will pay for over and above the conventional costs of the web design and build. Finally, video is an evolving new product that allows designers to re-visit existing clients with a new offering to upgrade the website.

Many companies shy away from the perceived complexity and costs of producing professional looking video. Video production is a specialised area in which most web designers have little or no expertise, and a good working relationship with a video production company is usually a good idea. A production company will be able to advise on content and oversee the video project from beginning to end, delivering edited media to the web designer, encoded and ready for streaming. The precise nature of the relationship will depend on individual circumstances, but whether a web designer introduces the job to the production company or vice versa, a commission fee would be considered normal.

Case Study: Spectrecom Films

Spectrecom Films is an award-winning London-based video production company with a strong track record working for clients across the public and private sector. They have recognised the growing potential of online video and often recommend that even their largest projects are streamed online rather than sent out on DVD. Recent projects include an ongoing series of over 35 promotional films for the Durham University website, 16 recruitment films for Google and a vast quantity of short presented clips for 247Spares, the UK’s top online car parts network, which resulted in a massive 80% increase in sales. Spectrecom’s unique advantage is that they own their own film/TV studio where they can produce highly professional video work in-house at very low cost.

What would be considered low cost? Spectrecom’s MD, Andrew Greener, reckons they can produce studio-presented video for under £1,000 a day; “There are many variables, but we try to keep it simple. So a client could be here in the morning, presenting to camera, and we could edit and encode the material, and upload it to the web designer by the end of the day.” Spectrecom also film on location anywhere around the world, often at very short notice. “We have an American client that often gives us just one or two days notice to film, usually interviews with supporting ‘B’ roll footage, and it could be anywhere in the UK. We haven’t let them down yet”, says Greener. And does Spectrecom work with any designers already? “Yes, there are two companies in particular. We’ve received good projects from them, mostly studio work, but we’ve been able to pass high value work out too.”

Spectrecom practice what they preach, and much of their website carries examples of their video work. Not only that, but it also features videos about themselves in a way that could be adopted by any other company. What’s interesting is that the most popular page navigated to from the home page is the team page, with 25% of all traffic going here first. And the reason? The team page features a video of every member of staff and, quite reasonably, visitors to the site want to find out who they are dealing with.

The Future

Online video is here to stay, and its presence is set to become one of the key elements that differentiates websites. After all, if you could watch a video of a new product or concept online, or read about it, which would you choose? Picture size and quality will only continue to improve, and marketers will dream up new ways of grabbing audience share and delivering key messages with real impact. If you are going to take advantage of this developing phenomenon, you need to understand the benefits and you need to be thinking of the many creative opportunities at the concept stage of new web design.

Author Bio / Resource Box: Andrew Greener is the Managing Director of Spectrecom Film & Video Production an award-winning video production company and market leading producers of online video content, based in London, England. Andrew is also the author of a regular blog about video production and video marketing. Here’s his video profile

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