Posts Tagged ‘Guide’

Web Video Production for Business – A Simple Guide

It is now the beginning of 2009 and we, the ardent users of interactive technology are riding the crest of a Golden Wave of web video and corporate website video possibilities. I have no doubt that in a conceptually altered Chinese calendar this would be the ‘Year of the WebVideo’ in all its’ various forms and methods of deployment. Anyhow, i’ve been reading up on the subject and this is the impression i’m getting from people in the know.

Technology has again moved forward and new encoding procedures coupled with a general awareness of narrative have brought the great and fantastic possibilities of video, online and into the hands of the common man.

His or her under £150,000 gross operation is obviously crying out for an effective means of one on one communication and somewhere along the line I read that potential customers are 4 times more likely to become actual customers if your web presence is graced with the luminance of video. People buy off people! CEO’s everywhere have, for some time now been scrambling to put into place the most efficient systems and operations that will fully exploit this ardently touted paradigm shift in online visual expectancy.

The figures are all there. Findings in the American market have indicated that the number of consumers who actively engaged in the viewing of online video rose by 18% in the second half of 2006. A total of 3.7 billion streams having been watched. Male to female ratios stand close to even on a 52-48 percentage scale. Surprisingly in 2006 it was Yahoo Video that led the pack with around 21 million visitors a month.

MySpace came in a close second with around 20 million a month. So with the stats in mind I guess it wasn’t that surprising to see Google swallow up YouTube which was getting around 16 million faces a month.

According to Jack Flanegan, executive vice president of ComScore Media Metrix who, amongst other things provide detailed analysis of online consumer activity is quoted as saying: “Consumers clearly view video as one of the most accessible, interesting and entertaining sources of content on the web”. And, well…I completely agree. Video has an accessible grounding in reality, and… all things considered… there’s a thirst for it. We are all obsessed with peeping through the crack in the doorway, watching without ‘being watched’.

Video was built for this kind of mentality. There’s no way I would be writing this blog about some useless, defective communication format sent to the archives of history to hang out with smoke signals. Oh no, not me! I am here and now and so is online video, and in this here and now if you want to make some money through your online presence, WebVideos are the progressive medium you should employ.

Ditch the expensive call centers and put your customer service rep on your site in an interactive video display for first hand guidance. Why have a static image of your product when a WebVideo can shift more units. Go ahead, make that play for a full grasp of socially relevant media deployment, move forward, gain the edge. This is the 21st Century in the history of the fine beast that is man. What? You don’t have video on your website?

How to do you maintain peoples interest? Things must be so tough for you. How are you coping? Anyhow that’s what people were saying about websites and that soon caught on. Now look where we are. If the internet is just another room to peer into then it stands to reason that it’s gotta have a TV in the corner.

So how do you go about employing video on your website? What is the right format? More importantly, what should it look like? Obviously with the advent of new encoding procedures it has become incredibly easy for web deployment of video. At the forefront of this new wave of encoding is the On2 VP6 codec which is used primarily by Macromedia Flash 8 and up. The ‘flash player’ is freely available for download and is reportedly on 96% of all internet configured Windows & Macintosh computers. Which is pretty high as far as stats go. Java (84%), Windows Media Player (87%) and Apple Quicktime (59%) all trail behind.

Flash enables anyone to stream videos from their browsers cache at a fraction of the size of other formats thanks to the On2 VP6 compression. Also it has a whole different level of options for interactivity that none of the others have. With flash you can play a hundred videos through the same file without leaving the page and tag a form on the end of the video asking for comments. This is sure to keep people immersed in an interactive video experience. WARNING – Ideas not supplied. Well… not for free that’s for sure. Flash was built for the active medium of the internet and it’s flourishing.

Micro-sites or the huge rise of .tv sites are the high end of video usage for a lot of companies, but high end means high prices, maybe six grand upwards is not in your budget. The average business will probably find use for a handful of videos for an initial outlay of a couple of grand. Obviously there will be niche markets out there where the businesses will have to have video on their site and cannot function without it. Soon enough though it will all be like that. As prophetic as that sounds, I can only image this sort of thing snowballing. Remember the Golden Wave. Ride it and flourish. For if you don’t, it will drown you.

Anyhow, there are companies out there that will put together a 1 minute video for you for around £500, but i’ve seen these videos and from a professional standpoint I know they are operating on a second rate level. The obvious lack of perfectionist ideals and aspirations belongs only to the guy who amazes himself too easily. Another form of online video is the 30 second slot on the homepage. This is fast becoming the successor to the animated header.

The web has for the most part been a silent affair, with users choosing to listen to their favorite band whilst surfing away. Video is changing that and users are becoming used to a little noise. Over time the expectancy values will change and sound on every website will no doubt become a normal affair. This is why a 30 second, dynamic montage based intro will succeed.

Next up is the talking head which can run anywhere from between 20 seconds to 3 minutes long. The talking head can offer a much subtler welcome message and when combined with the use of graphic elements and transparent backgrounds it can still retain an element of entertainment. It has a keen simplicity that doesn’t overload the user and can be acquired for around a grand a minute and upwards, depending on your demands for graphics or titles.

Product or service explanations are very popular uses of the talking head by many companies from insurance to mobile phones. A sort of very subtle advert or showcase to watch at the users discretion. I mean why have bunch of still photographs taken from every conceivable angle when for a little extra cash you can have a 30 second video of someone showcasing the product.

No doubt the usual link to ‘enlarge image’ will change to something like ‘view product video’. A handful of these could be produced for around £500 a pop and considering the ‘click through’ rate you’re bound to make your money back shifting extra units.

All this of course is small change in comparison to what the majority of people are responding to. That my less than inebriated readers is of course, entertainment! By far the single most popular use of video ever. Billions of people, like fragmented herds of hedonistic swine, completely alienated from police state politics are lining up with baited breath for the latest ‘close shave’ video or some pair of seventeen year old girls trying their hand at singing Whitney Houstens’ “I Will Always Love You’. This is bedroom theatre at its’ greatest. This is where the mainstay of WebVideo opportunity lies.

Well… where does this leave the average website I hear you bleat? Simple. Format popularity has very specific impacts on everyday habit and culture. Just look at how far the viewing screen itself has come in all its’ varying forms. The impact entertainment video has on the web is perfectly aligned with a certain expectancy. Users grow through saturation of an idea to expect an element of it in all aspects their everyday lives.

The majority of the world still have boring day jobs and they still yearn for excitement and entertainment. The more saturated we become with online video entertainment as it stands the more demanding we will become. Static websites will always be around because some things need to be static, but hey… if it can be brought to life it better be, cause otherwise i’m outta yer. Boring!!!

The web may well be conceptually as a whole a fascinating work of art, but individual sites are but a mere brush stroke on a gigantic canvas of information. There are a lot of people in the world, maybe 7 billion in all and a few billion of these have internet ready computers, a thirst for entertainment, short attention span and a pocket full of cash to spend on anything that can hold their interest long enough to get their bank card out. If you haven’t got video on your website in one form or another, well… what have you got?

After an early career in the Steel industry Mark studied Graphic Design at his local university. He then went on to work for a number of years as creative director of Mannenberg Ltd. Here he managed all creative output from Nationally based magazines to website design and other aspects of the design canon.The past few years has seen him work as a freelance Graphic Designer for various clients. Mark is a founding members of WebVideos. To find out more please visit:

Be the first to comment - What do you think?  Posted by admin - March 22, 2010 at 8:22 pm

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Creative Zen Guide: How To Make Best Videos Into It From Dvd And Other Video Files?

Creative Zen guide: how to make best videos into it from DVD and other video files?
Designed and manufactured by Creative Technology, the new player of Creative family Creative Zen sounds fantastic and features a brilliant color screen capable of displaying photos and video. So enjoy music and movies with it proves to be wonderful. Then in this guide, I will give you useful information of how to make the best videos and songs in your Creative Zen to let you enjoy this wonderful experience anytime and anywhere.
To make your video and songs perfect, first you need to know what kinds of videos can get the best effect in your player. So I will give you some information about Creative Zen video firstly. Then I will tell you how to do it.
Part 1: what formats does Creative Zen support, how to make the best settings?
Part 2: how to make best video and songs from DVD?
Part 3: how to get perfect video and songs from all kinds of videos?

Part 1: what formats does Creative Zen support, how to make the best settings for your Creative Zen?
The video formats for Creative Zen: MJPEG, WMV, and AVI (MPEG-4 SP, DivX, Xvid), while MPEG-1, and MPEG-2 are supported, but must be transcoded with the included software.
The audio formats for Creative Zen: MP3, AAC, WMA, WAV, and Audible 2, 3, and 4 formats.
The best settings: video resolution: 320×240, video Bitrate: 500 kbps. Audio Bitrate: between 96 to 128 kbps.

Part 2: how to make best video and songs from DVD?
To get videos and songs form DVD, I recommend you powerful software –[url=]Nidesoft DVD to Crteative Zen Converter[/url]. I recommend this converter as this converter can not only convert DVD to Creative Zen player in high quality at fast speed, but also it has full functions that enable your set your videos to be perfect and best.
Then I will tell you how to use it step by step.
[url=]Download the converter[/url], installs it.
Step 1: Insert the DVD disc into the DVD Drive. Click the Open DVD button, browse your computer, find the DVD folder of the movie, open it and select titles and chapters you want to convert. Also you may preview it in the right window.
Step 2: Click the “profile” button and select the format for your Creative Zen. You just need to select “Creative Zen Player Video (*.avi)”
Step 3: set your videos to be best.
Click the “settings” button, you may set your video resolution and bitrate with the parameter I mentioned above.
You may also edit your videos with the crop, effect and trim functions.
Step 4: click the convert button, the conversion will be completed in a short time.
Tips: Rip official DVD movie is illegal, so make sure you are authorized before you rip them.

Part 3: how to get perfect video and songs from all kinds of videos?
To get perfect videos and songs into your Creative Zen player, I will recommend you another wonderful converter–[url=]Nidesoft video converter[/url].This converter can convert all kinds of video into Creative Zen, it also enables you make settings while conversion.
[url=]Download the converter[/url], installs it.
Then do it in this way:
Step 1: Click “add” button to import your videos from your computer. Select the video files you want to convert. Also you may preview your video in the right window.
Step 2: click the “format” drop-down list and select the “Creative Zen Player Video (*.avi)” format for your player. But if you want to get audio files from the video you may select the “MP3 – MPEG Layer-3 Audio (*.mp3)” format for your Creative Zen music.
Step 3: under the preview window, you may set your videos by few clicks. Here you may set your video size, crop mode, video quality and audio quality to make your best video for Creative Zen.
Step 3: click the “convert” button and start the conversion. The conversion will be completed in few minutes.

Ok, now just enjoy movies and music with your Creative Zen player. Need more information? Just post here, let’s fix it out together. ^_^

Be the first to comment - What do you think?  Posted by admin - March 15, 2010 at 5:24 pm

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Sound Card Buyer’s Guide

Do You Need a Sound Card?

If you want to buy a sound card, you should ask yourself whether you really need one. The motherboards of today come equipped with great on-board sound. Some motherboards even have support for 5.1 surround sound and come with a range of audio optical ports. So if you plan on using your computer to listen to music, play games, or any other basic things to do with sound, you should definitely consider staying with on-board sound.

On the other hand, there are two good reasons why you would want to buy a sound card:

Producing: If you’re producing music you’ll need a high quality sound card for the very best sound quality. Your sound card will probably need some extra ports/connections that on-board sound doesn’t provide.

Gaming: If you want the very best gaming experience possible, that means having the very best sound. So you’ll want a sound card to do this. You can probably pick up a decent sound card for gaming at 100 bucks or less.

Surround Sound

An important factor in choosing your sound card is the sound standards that it supports. Most high-end sound cards support what is called EAX and 5.1 surround sound. This means you can hook up to 5 speakers to your sound card for a great 3D sound experience. Some cards even support the newer 7.1 surround sound.

Special Features

If you need some particular type of feature on your sound card, make sure you take this into account. Music producers will have the most needs, such as multi-channel support, MIDI support, good signal to noise ratio, and plenty of connectivity options if needed. Gamers won’t need to be so picky with their sound card, surround sound is probably their largest concern.

Finally, if you’re buying a high-end sound card, make sure your computer will be able to take advantage of it. There’s no point having a great sound card if your CPU can’t handle it. This is an important point to consider before going out and buying your sound card.

Check out Julien’s website on How to Build Gaming Computers for more information on building your own gaming PC.

Be the first to comment - What do you think?  Posted by admin - February 13, 2010 at 11:05 am

Categories: Audio   Tags: , , ,

Sansa Guide: How to Get Videos and Songs From Dvd, Youtube and Other Video Files

SanDisk has released series of media players such as Sansa Clip, Sansa Fuze, Sansa View. For our consumers, we could enjoy more movies and songs with those media players easier. Their features of big storage capacity, long-time battery life, high quality of video and sound enable us to enjoy our movies and music more convenient. Also they support for main digital video formats so that commen digital videos and music can play with Sansa. For example, Sansa Clip supports MP3, OGG and WMA files. Its capacity is 1GB, 2GB or 4GB. Its battery can last for 15 hours of playback. Sansa Fuze supports MP3, OGG, WMA, WAV and MPEG-4 formats. Its capacity: 2GB, 4GB or 8GB. Its battery can last for 24 hours music or 5 hours video playback. Sansa View supports MPEG-4, H.264, WMV, MP3, WMA, and non-DRM AAC formats. Its capacity: 8GB, 16GB or 32GB. Its battery can last for 35 hours music or 7 hours video playback.
However when you enjoy your movies and music, other problem may bother you much: how and where to get movies and songs for my Sansa? Here I write this guide to help you solve your problem. For me, I have two ways to get videos and songs for my Sansa, it is listed as the follow two parts:
Part 1: how to get movies and songs from DVDs?
Part 2: how to get videos and music from other video format files such as from YouTube, 3GP, AVI, MOV, etc?

Part 1: how to get movies and songs from DVDs
You may have big DVD collection in your home but very upset because you can’t enjoy those classic movies and songs with your smart Sansa player. No upset any longer. Below I will tell you how to transfer your DVD movies to your Sansa with [url=]Nidesoft DVD to Sansa Converter[/url].
First you need to [url=]download[/url] and install it, then you will need only three steps to do this job.
Step 1: Insert the DVD disc into the DVD Drive. Click the Open DVD button, browse your computer, find the DVD folder of the movie, open it and select tiles and chapters you want. 

Step 2: Click the “profile” button and select the “Sansa Video MPEG-4 (*.mp4)” format. You will get mp4 video for your Sansa. If you just want the audio file from DVD you may select the “MP3 – MPEG Layer-3 Audio (*.mp3)” format.
Step 3: Click the “convert” button to start the conversion.        
In few minutes, the conversion will be completed and the converted mp4 video or mp3 audio files can play in your Sansa player.
Tips: after get the video or audio files, you also need Sansa Media Converter to load your files to your Sansa. This software is available here: skip registration, you may download it directly.

Part 2: how to get videos and music from other video format files such as from YouTube, 3GP, AVI, MOV, etc.
You may make your favorite videos on your PC, download YouTube videos in FLV format, or store some interesting videos in your computer. Of course you can’t take your PC everywhere to watch those movies. Want to enjoy them easier with your Sansa player? Just transfer them to Sansa with [url=]Nidesoft Sansa Video Converter[/url].
[url=]Download[/url] and install this software, then follow my ways to complete the conversion.
Step 1: Click “add” button to import your videos from your computer. Select the video files you want to convert. Also you may preview your video in the right window.
Step 2: click the “format” drop-down list and select the “Sansa Video MPEG-4 (*.mp4)” format for your Sansa video. But if you want to get audio files from the video you may select the “MP3 – MPEG Layer-3 Audio (*.mp3)” format for your Sansa song.
Step 3: click the “convert” button and start the conversion.       
Ok, after the conversion finished, you may load the output videos or songs to your Sansa player with Sansa Media Converter and then enjoy!

Ok, now if you have clear idea about how to get more videos and songs for your Sansa? Just enjoy them. If your still have any questions, just post here, I will try my best to help you.

Be the first to comment - What do you think?  Posted by admin - November 1, 2009 at 6:14 am

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Audio Book Guide: How To Download and Listen to Audio Books

Digital Audio Books are getting more popular by the day. Weekly, more digital media players are made available and consumers replace their old cassette and CD players with the modern MP3 players- These MP3 players are much smaller and can be loaded with many MegaBytes of content, music and audio books, even videos.

Audio Books are normally encoded in either MP3 or WMA format. Both formats can be played on PC’s, laptops and on Apple computers and most portable media players (MP3 players), like the iPod, Zune, iRiver, Samsung MP3 etc.

Here are a few tips that will help you making the right decisions, when buying your first audio book:

To download large files from the internet, it’s best to have a high speed broadband connection, it can speed up the download considerably. If you are on an slower – ISDN or analog – connection, downloading is still possible. It will just take a bit longer. I suggest you use a download manager to be able to pick up where you were interrupted, should the line go down.

The file size for audio books can vary considerably, depending on the file quality.

Usually audio books are made available by the publishers in several different compressions, making the files smaller. The most compressed format is usually of good, audible, but not excellent, quality, whilst the medium compression will be perfect for most users. The largest files usually provide better than CD quality and can be quite bulky. If you are not sure which format suits your ear most, download all three qualities for testing, then decide what is most convenient for you. When you then buy your next audio book, you’ll know what firle format to download.

The iPod has made media players popular, and a large number of iPods are used by old and young consumers. The questio I’m asked most often is: “Is it possible to transfer audio books to an iPod?”

My answer is a simple “Yes.” It’s a straightforward process: All you have to do is to burn the audio book files to CD first (this is a step we’d always recommend as it is wise to make a physical backup copy of anything you buy just in case your computer ever fails or is stolen) and then rip that CD straight into iTunes, from where it’s transferred to your iPod when you synchronize it.

Burning your audio book files to an audio CD on your computer is quick and easy, particularly if you are using Windows. If you are in doubt how to exactly proceed check for the help page. Audio book stores offer very detailed, step by step desciptions, often illustrated or even as videos, that will help you burn these files on CD.

“How can I test if my equipment will work with audio books” is an other question that is asked often. There is risk free way to find out:

Most audio book stores offer free audio books. So if you’re in doubt whether your system will be able to handle the files and whether the audio books are compatible with the equipment you own, just download one of the free books, and test it.

When you purchase an audio book, you often receive a user name and a password which allows you to download the files and prove that you are the rightful owner of these files. Like this you don’t run the risk of breaking the law. Such audio books have been licensed for sale and have been approved by the publishers and copyright holders. As a paying customer you are entitled to download and listen to these files as often as you wish and on whatever equipment you wish. You can also copy the audio books on CD as backup for yourself and your family. However, like for any other media, it would be illegal to make copies of the files and distribute them widely.

The length of time it will take for an audio book to download will vary greatly depending on what kind of Internet connection you have. Often the audio books are split into several smaller files or parts, especially if the recordings are several hours of listeing pleasure. If you have a broadband connection it will take just a few minutes per part. This makes it easier to download the book. Even if you are on a slow connection you can start listening to the first part whilst the other files are downloading.

Rolf C. Zimmerli is the author; he is is the publisher of the Audio Books Corner online book store the online audio book shop with a wide choice of quality audio books from ‘A’ like Arts & Drama to ‘B’ like Biographies to ‘T’ like thrillers and crime. Visit us for a free audio book download!

Be the first to comment - What do you think?  Posted by admin - April 30, 2009 at 1:46 pm

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A Brief Information Guide About Audio Codecs

Visit Audio Video Codec for more on audio and video codecs.

Visit Audio Codecs – What are they?

Audio codecs are defined as software applications of hardware devices (with the same kind of software) that can compress audio files and then decompress them. In fact, the codecs used for compression and decompression work with opposite principles, but they are quite similar to each other in the manner of their working.

The formats used by audio formats are any applicable digital audio formats that are commonly used. For transmission over the Internet, codecs can also compress and convert files into streaming audio formats.

The word ‘codec’ is derived from coding-decoding, which is what a codec does. It first codes the digital data into a small compressed form and then plays back the data by reconverting it into the original form.

Audio Codecs – How do they work?

Audio codecs work with the principle of audio compression. This is a process of reducing the size of an audio file so that it is covered within as few bits of data as possible. The idea is to remove all unnecessary sound bits and bundle them into a smaller format so that they are compressed. When the file needs to be played back, a decoding system is put into play which can expand the files again so that they can be played.

Lossless and Lossy Audio Codecs

There are two types of compression that audio codecs can perform. Based on that, they are called as lossless and lossy audio codecs.

Lossless audio codecs retain a copy of the original audio files before converting them, so that any kind of qualitative or quantitative loss becomes reversible. However, this also increases the size of the file even after compression. It is difficult to have a lossless audio codec that can compress an audio file below 50 to 60% of its original size.

Lossy audio codecs are those that do not retain any previous information. They compress the audio to the smallest size possible and transmit them where they are decoded to a playable size. However, there is a danger of loss of data because of the fact that there is no backup created. The brighter side of this is that lossy audio compressed files are substantially smaller in size. These can easily compress the files to 5 to 20% of their original size.

Today, most audio codecs available in the market are of the lossy type. Though they will cause a deterioration of the quality of the file, they are good for online transmission and even storing on discs. For that reason, people prefer lossy audio codecs over the lossless ones.

Audio Codecs – The Tradeoff

There is always a compromise involved when audio codecs are used. It is not possible to predict in advance how these files will be compressed and whether they will play at good quality upon being decompressed or not. This is especially because most codecs used today are lossless. Though this becomes ideal for sending digitally compressed audio files over the Internet, they also mar the original quality of the recording. Hence, these audio codecs are used only sparingly and only in areas that really require them.

Visit Audio Video Codec for more on audio and video codecs.

Be the first to comment - What do you think?  Posted by admin - December 29, 2008 at 11:01 am

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