Posts Tagged ‘Products’

3 Helpful Steps to Create Audio Products

One of the fastest growing arenas of Internet marketing is audio products. Almost every online marketer can now offer audio products in the form of CDs and MP3s as a part of their product offerings, due to the better quality and reasonably priced technology developments.

Audio products run the gamut from “talking” your ezine, to podcasts, to CDs to teleseminar recordings. Using audio in marketing is becoming a popular and profitable means of presenting products and information and it is also an opportunity for internet marketers to create mid-level and higher-level products.

1) Preparation

Audio products need to be chockfull of high-quality information that your prospects and customers will value. It is important that you do some research beforehand to find out exactly what your clients need and want.

Research can be done online, by doing surveys, by making phone calls, by partnering with other experts, and by reading books and papers on your topic. You can also bring in people to provide some outside knowledge to add more high-quality information to the CDs or MP3s you create.

When you choose topics that are of interest to your customers and clients, you are helping to pick profitable topics. This will make it easier to have people see the value in your audio products and hand over their hard-earned money to buy it.

Do not disappoint them – load your audio products with useful, relevant, and valuable content. Offer them solutions to their pressing issues or share with some of your expertise to help teach them.

2) Creation

Take the time to write out an outline of your audio product before recording a single word. You need to organize your thoughts into a clear script for your audio. Include all the major points you plan to cover along with the sub-points that support them.

You want to make your audio products sound interesting and keep people’s attention. When you write your script, use a conversational tone and be warm, upbeat, sincere and friendly.

Use the same language you would if you were sitting across from a friend. You can also include attention-getting quotes, facts or figures. Asking questions – whether rhetorical or not – will help keep your listeners’ attention, as well as including stories and anecdotes.

Remember that people learn best when they are engaged and interested. Write your audio script with this in mind.

Take time to rehearse before you ever record a word. Become comfortable with the materials you will present, and work on your control of both the speed and the volume of your voice. Be sure you are accurate in you pronunciation – especially of people’s names and any website links.

3) Production

One of the strengths that audio products offer is the chance for people to feel they know you better and faster by hearing your voice – as opposed to just reading your words. Remember to relax and use an informal, friendly, everyday speaking style. Pay attention to the volume of your voice – you want people to be able to hear you clearly but you don’t want to deafen anyone!

Don’t speak in a monotone and ensure you inject enthusiasm and excitement into your voice. If you’re not passionate about what you’re talking about, then you can’t expect your listeners to feel much either.

Don’t skimp when it comes to your audio gear. Set the goal of producing only high-quality, professional audio products for your internet marketing business. Conduct research on all equipment and tools before you buy. Check online for product comparisons and then go see for yourself. You will be amazed at the difference in quality a few more dollars can mean to your recording efforts.

Don’t release any audio product until you have reviewed it, edited it, and you are sure that all aspects of your final CD or MP3 are professional and of the best quality you can do.

Follow these suggestions and help make your audio marketing as impactful and memorable as possible for your prospects and clients.

Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique “done-for-you” ebooks called Ready Made Marketing Plans

Be the first to comment - What do you think?  Posted by admin - January 18, 2010 at 11:29 pm

Categories: Audio   Tags: , , , ,

Superbass Audio Opens With More Than 2000 Products In Its Catalog

Disk Jokeys is Spain have a reason to rejoice, for they can now get all the globally renowned brands of audio and DJ equipments sitting at their homes and that too at very affordable prices. Superbass Audio brings a wide range of hi-fi audio products and latest DJ equipments to cater the needs of modern DJs in Spain. Superbass Audio has over 2,000 products on the offer. The large product range that this company has in store has already made it popular among music enthusiasts withing a short span of time. Many of the popular DJs have got their equipments from this hi-fi musical store.

A major benefit that customers can have at Superbass Audio is that they can know about the various equipments and software that DJs in other countries are currently using. If you are looking for products from the popupar brands to those of Technics, Sennheiser, Serato and Traktor then Superbass Audio is the place for you. You can make your music even more attractive and stronger in appeal by mixing various digital music files and applying advanced software. DJs who work with computer assisted CD control can now get everything under the single roof. Whether you need high-end CD players, turntables, amplifiers, receivers and other advanced audio and mixing equipments can get everything at Superbass Audio, and that too well withing their budget. The company is based in Spain and is targeting the Spanish DJ community who are work with high quality equipments. If you are a professional DJ or intending to be one, you must have been importing those equipments by paying high duties. Now you can save and also get these products at Superbass Audio.

If you are a fan of Traktor DJ Studio software and use it to elate your performance to a very high level then you will be happy to know that all Traktor products including their latest release are available at Superbass Audio. Traktor Scratch Pro, the product that provides supreme audio quality and a high performance, greater reliability, operation and exit setup is available here at very attractive prices. Traktor Scratch Pro has a host of creative features whereby Djs of all styles and genres can produce music that cannot be produced by the traditional equipments. While operating this product you can keep your method practical while the Audio 8 DJ interface allows controlling the vinyl easily. It also has a pair of multi-core cables “Instant Connect” and a time code.

The products from Sennheiser, a favorite brand for high quality microphones and headphones among the Spanish Djs, is also available at Superbass Audio. If you prefer working with advanced vinyl emulation software then you cannot have anything better than Serato, the New Zealand based software company that specializes in audio production and performance tools. You can find their products at Superbass Audio too. Another world famous audio equipment company that DJs always prefer is the Japanese Technics, and Superbass Audio brings their products to the Spanish local market as well. The company is dedicated to establish itself as one that offers low prices and excellent services to its customers. So next time you need a high quality audio equipment or software, get in touch with Superbass Audio.

Cesar is an entrepeneur and professional Dj for 10 years ago, founder of Superbass Records, one of the main vinyls records shop in Spain. Find more information at –

Be the first to comment - What do you think?  Posted by admin - November 6, 2009 at 8:16 pm

Categories: Audio   Tags: , , , , , , ,

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