Posts Tagged ‘Rankings’

How to Get Top Search Engine Rankings in Your Video Marketing

In order for you to get your videos to rank high on the search engines, you will need to do a bit of market and keyword research. “But that’s boring!” Well, to some people it will be boring, but if you do the work once, you may be able to multiply your business in size overnight. With one of my local businesses, I did my video marketing so well that some people couldn’t find any of my competitors when searching on the internet. They could only find me and my videos! In this instance, my business really did multiply in size overnight. So doing your market and keyword research will pay off. So, for your video marketing you will need to use one of the various keyword research tools that are available to you across the web. The best keyword research tools are the ones that will give you an estimate of the number of searches your keyword phrases gets each month.

You have to realize that you are NOT going to get a top 10 ranking with your video for keyword phrases that are searched thousands of times each day. The secret to search engine rankings with your videos will be to target less competitive keyword phrases. You will want to go for the #1 and #2 spots for less competitive long-tailed keywords.

At first you will want to get these spots for keywords that may only get 5 or 10 searches each day. This can be fairly easy to do since you may be the only person on the web who has optimized a video/web page/ or article for that keyword phrase. After you get your feet wet with the easier keyword phrases, you will then want to try and get top 10 rankings for a number of different phrases that get even more searches.

So here’s step #1: Pick your target keyword phrase. Once you have picked this target keyword phrase, you will want to then pick other relevant keyword phrases that you can include as tags for your video. For most video sharing sites, you will be allowed to provide about 6 tags, and this will be plenty in order to optimize your video. Have your target keyword phrase be one of your tags and make sure your other 5 tags are very similar.

Step #2 is most important step: Create the perfect title. One of the main reasons that this can be so difficult is because you want to have your best keyword phrases in the title, you want your title to be appealing to viewers, and you can only make your title a certain length on many video sharing sites. Here’s how to make this work: You will at least want your target keyword phrase somewhere in the title. It is easy to do this once, but it is hard to include it a second time while still making the video title sound great. Sometimes what works the best is to include your target keyword phrase along with the other similar keywords you have made into tags.

In order to make your title appealing to viewers, you will want to study great headlines that capture your attention. Many of the most effective headlines include a “how to” approach and include a benefit. Using my article title as an example, you can see that I use the “how to” approach to catch my reader’s attention. The benefit included in my title is that you can get your videos ranked high in the search engines. You wouldn’t be reading this article, if you didn’t want to obtain that benefit.

Step #3 is to create a great description for your videos. Video sharing sites and the search engines appreciate good descriptions because it’s one of the only things they can use to rank your videos. Since you want to build links across the web and eventually have your video viewers visit your site, you will want to include your website at the beginning of the description. You will then proceed to create a description which will include some of the keyword phrases that you are using to optimize your video. Keep in mind that you are writing this description for a human rather than a robot. It is possible to include great keywords in your descriptions while still making it easy to read. Don’t mess up by overdoing things and giving your viewers the impression that you have made this video just to rank high in the searches.

Step #4 is to upload your videos to various video sharing sites. There are software programs that you can use that will allow you to upload each video to multiple sites instead of one. This not only will give your videos more exposure on other popular sites, but it has also been proven to get your videos ranked higher. For example, your video may not get a top ranking that was put on YouTube, but that same video may get the top ranking because it became extremely popular on a site like Revver.

Our final step is to continue to make videos. Even if you follow all of these steps perfectly, your video may still never make it to the top. But, if you make a few videos that are similar but different, that target the same keyword phrases, then that video might eventually make it to the top. I have videos that have thousands of views that aren’t optimized very well. I also have videos that are optimized “perfectly” for the search engines that don’t get nearly as many views. The trick here is that you really never know when your video will climb to the top, so optimize correctly to better your chances of making it to the top, and then continue to create more videos because the more you make, the more exposure you will get for you and your business.

Daniel Pereira is an expert at driving free traffic to your website. For 2 free eBooks, free weekly conference calls, and a free mini course, just head on over to http://www.TheFreeTrafficFormula.com . You can also visit “The Free Traffic Blog” at http://www.TheFreeTrafficFormula.com/blog for more free information.

Be the first to comment - What do you think?  Posted by admin - March 5, 2011 at 3:02 am

Categories: Video   Tags: , , , ,

Get High Rankings With Video

To a lot of business people with websites, getting ranked well on search engines seems to be an elusive and frustrating under taking, however one of the best methods is to get high rankings with video. Video is the preferred method of consumers for getting information as our attention spans are short and we tend to be more visual than anything else. Reading about products and services isn’t anywhere near as exciting or entertaining as seeing and hearing about them. It is actually easier to get high rankings with video because if you produce a killer video people will want to recommend it as a curiosity and site exposure increases exponentially. How many times does that happen with plain text advertising? Not many.

Luckily, technology has made the delivery of video on the internet fast and easy, and you can get always get high rankings with video if it is done well. A well produced video can cause a stir throughout the nest and drive huge volumes of people to your site. With that kind of volume it becomes a lot easier to get high ranking with video over other internet marketing techniques and programs. The best part is it is fast and easy to do. It’s also very cost effective. Much better than hiring a full service SEO firm that spends all its time figuring out words and phrases to drive traffic to your site. That’s important too, but you will still do better and get high rankings with video.

It really makes sense to get high rankings with video over text. People want information delivered fast and easy, they don’t want to have to look around all over for the information they need. The quicker they can find information and the more buzz that is created over your information delivery system then that many more people will end up on your landing page. With a well produced entertaining and informative script, it becomes easy to get high rankings with video.

We can show you how to get high rankings with video right on our website. You’ll learn how to get high rankings with video, how to produce the actual videos and where to place the videos for maximum exposure. Once you visit our site, you will see how you too can get high rankings with video and enjoy the power of the net. Go visit our website at www.ultimatevideotraffic.com right now.

James Scurrah is an Internet entrepreneur. He uses a number of ways to increase targeted web site traffic. To learn about High Rankings with Video for your business and Web-based Video Advertising. Plz visit www.ultimatevideotraffic.com

Be the first to comment - What do you think?  Posted by admin - November 25, 2009 at 2:51 pm

Categories: Video   Tags: , ,

Embed Video Playlists for Higher Page Rankings

 

Have you ever seen those Internet videos that automatically load the next video in sequence without you having to lift a finger? Well, what you experienced was a video playlist. Video playlists enable you to show one video after another to your visitors and viewers in a sequence that you determine without them having to do anything.

An Ideal Scenario:

1. A new visitor arrives at your web page.

2. They notice you have an embedded video and decide to watch it.

3. They end up spending more time at your web page because of the video.

4. They notice that the first video is followed by a second video automatically.

5. Your visitor stays for the next video in the playlist, and so on.

6. Search engines record the amount of time your visitor spends on your web pages.

7. They also factor the amount of time into their page ranking of your web page.

8. Consequently, web pages with videos often rise faster and higher in rank.

9. This results in more free traffic to your web pages with videos.

10. All things remaining equal, the entire cycle repeats itself.

 

Video Playlists and “Scalability”:
There is another very practical reason for embedding video playlist players, and it actually has more to do with “scalability” than anything else.

If, for example, you have ever uploaded a large video file to an Internet video site, you already know that it can take a very long time to upload. But it can also take a long time to download that file when your visitors are watching it. Even worse, long videos can bog down servers very quickly. That’s why most video sites will not accept videos that are longer than ten minutes.

 

Video Playlists are Great for Training Videos:
Let’s say you have an hour-long series of training videos that you want to upload. You can upload the segments and link them together as a video playlist. Then your visitors will be able to see the entire hour-long training.

The end result will basically be the same as if they saw it as one hour-long video, of course, because the playlist serves up the next video as needed in the sequence automatically.

Incidentally, it is worth noting that “How To” and training videos are among the most popular videos on the Internet, and playlists are a great way to deliver them.

So as you can see, video playlists provide a great solution for the “scalability” issue. Suddenly, the possibilities are unlimited in terms of duration of the video content that you can deliver to your visitors. Better still, they can enjoy all of it without having to click to another page to see the next video.

 

Added Bonus:
If you made your playlist “embeddable,” your visitors can even embed it into the HTML code of their own web pages. Of course, this ultimately means even more free traffic for you. The Internet video hosting sites where your videos are located also like it when you make your videos and playlists embeddable, because this ultimately means more traffic for them as well.

 

Video Playlist Tutorial:
Click HERE for a step-by-step demonstration of how you can create your own video playlist and embed it into the HTML code of your own web pages. (For your convenience, the link will open a new page. Therefore, this page will remain open. Simply close the new page when you are done watching the tutorial, and you will still be right here.)

 

In Summary:
Web pages with embedded videos seem to skyrocket in the search engine listings. By embedding video playlists into your web pages, you can increase the duration of time that your visitors stay at your web pages. A single video may keep your visitor’s interest for ten minutes. But a playlist can remove the ten-minute time constraint, because you can usually make it as long as you need it to be. As your viewers watch one video after another, the search engines also take note. Consequently, longer visits can result in higher page rankings and even more free search engine traffic for you!

 

Damien Jordan is a California Credentialed Educator, and he is an alumnus of the Dartmouth College Class of 1989. Learn more about Damien’s interests at www.best-home-business-tools.com.

Be the first to comment - What do you think?  Posted by admin - February 13, 2009 at 9:23 pm

Categories: Video   Tags: , , , , ,

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