Posts Tagged ‘Search’

How to Get Top Search Engine Rankings in Your Video Marketing

In order for you to get your videos to rank high on the search engines, you will need to do a bit of market and keyword research. “But that’s boring!” Well, to some people it will be boring, but if you do the work once, you may be able to multiply your business in size overnight. With one of my local businesses, I did my video marketing so well that some people couldn’t find any of my competitors when searching on the internet. They could only find me and my videos! In this instance, my business really did multiply in size overnight. So doing your market and keyword research will pay off. So, for your video marketing you will need to use one of the various keyword research tools that are available to you across the web. The best keyword research tools are the ones that will give you an estimate of the number of searches your keyword phrases gets each month.

You have to realize that you are NOT going to get a top 10 ranking with your video for keyword phrases that are searched thousands of times each day. The secret to search engine rankings with your videos will be to target less competitive keyword phrases. You will want to go for the #1 and #2 spots for less competitive long-tailed keywords.

At first you will want to get these spots for keywords that may only get 5 or 10 searches each day. This can be fairly easy to do since you may be the only person on the web who has optimized a video/web page/ or article for that keyword phrase. After you get your feet wet with the easier keyword phrases, you will then want to try and get top 10 rankings for a number of different phrases that get even more searches.

So here’s step #1: Pick your target keyword phrase. Once you have picked this target keyword phrase, you will want to then pick other relevant keyword phrases that you can include as tags for your video. For most video sharing sites, you will be allowed to provide about 6 tags, and this will be plenty in order to optimize your video. Have your target keyword phrase be one of your tags and make sure your other 5 tags are very similar.

Step #2 is most important step: Create the perfect title. One of the main reasons that this can be so difficult is because you want to have your best keyword phrases in the title, you want your title to be appealing to viewers, and you can only make your title a certain length on many video sharing sites. Here’s how to make this work: You will at least want your target keyword phrase somewhere in the title. It is easy to do this once, but it is hard to include it a second time while still making the video title sound great. Sometimes what works the best is to include your target keyword phrase along with the other similar keywords you have made into tags.

In order to make your title appealing to viewers, you will want to study great headlines that capture your attention. Many of the most effective headlines include a “how to” approach and include a benefit. Using my article title as an example, you can see that I use the “how to” approach to catch my reader’s attention. The benefit included in my title is that you can get your videos ranked high in the search engines. You wouldn’t be reading this article, if you didn’t want to obtain that benefit.

Step #3 is to create a great description for your videos. Video sharing sites and the search engines appreciate good descriptions because it’s one of the only things they can use to rank your videos. Since you want to build links across the web and eventually have your video viewers visit your site, you will want to include your website at the beginning of the description. You will then proceed to create a description which will include some of the keyword phrases that you are using to optimize your video. Keep in mind that you are writing this description for a human rather than a robot. It is possible to include great keywords in your descriptions while still making it easy to read. Don’t mess up by overdoing things and giving your viewers the impression that you have made this video just to rank high in the searches.

Step #4 is to upload your videos to various video sharing sites. There are software programs that you can use that will allow you to upload each video to multiple sites instead of one. This not only will give your videos more exposure on other popular sites, but it has also been proven to get your videos ranked higher. For example, your video may not get a top ranking that was put on YouTube, but that same video may get the top ranking because it became extremely popular on a site like Revver.

Our final step is to continue to make videos. Even if you follow all of these steps perfectly, your video may still never make it to the top. But, if you make a few videos that are similar but different, that target the same keyword phrases, then that video might eventually make it to the top. I have videos that have thousands of views that aren’t optimized very well. I also have videos that are optimized “perfectly” for the search engines that don’t get nearly as many views. The trick here is that you really never know when your video will climb to the top, so optimize correctly to better your chances of making it to the top, and then continue to create more videos because the more you make, the more exposure you will get for you and your business.

Daniel Pereira is an expert at driving free traffic to your website. For 2 free eBooks, free weekly conference calls, and a free mini course, just head on over to http://www.TheFreeTrafficFormula.com . You can also visit “The Free Traffic Blog” at http://www.TheFreeTrafficFormula.com/blog for more free information.

Be the first to comment - What do you think?  Posted by admin - March 5, 2011 at 3:02 am

Categories: Video   Tags: , , , ,

4 Online Video Tips To Dominate Google Search Results

Online video is a great way to get on the first page of Google.  Follow these 4 online video tips to dramatically increase the odds of your online video getting a top ranking resulting in lots and lots of free traffic to your website.

Online Video Tip #1 – Submit your video to YouTube

If you can only pick one online site, upload your video to YouTube. It has the largest market share by far. TubeMogul statistics show that on average, a YouTube video will get 4 times as many views than a video on it’s nearest competitor. Ideally, you should use a service such as TubeMogul that submits your video to multiple online video sites.

Online Video Tip #2 – Create short, content-rich videos

According to a TubeMogul study, most online video viewers do not watch for longer than 1 minute. Approximately 10% of your viewers cut out after 10 seconds, 34% after 30 seconds, 54% after 1 minute, a whopping 76% after 2 minutes, and 91% after 5 mins.

You want to create short, content-rich videos. A higher percentage of your viewers will stay until the end and short videos get watched more frequently. Aim for videos 90 seconds in length and focus on a single topic.

Online Video Tip #3 – Name your video correctly

This is a critical step, and one that most people don’t do. Name your video based on the search you expect people to type in when looking for the information in your video. If your video is about losing weight quickly and you expect people to search for “quick weight loss”, name your video “Quick Weight Loss Secrets”.

Online Video Tip #4 – Send your viewers to your website

You can generate tons of traffic to your website using online videos. Make sure to mention your website in your video. You can include a screenshot at the beginning and end of your video telling your viewers to visit your website. The best way is to put your website name in your “About This Video” section. Viewers will then have a live link they can click on to go to your site so it is very easy for them.

And now I would like to invite you to claim your Free Access to “15 Ways To Grow Your Business Online”. Just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.

Karen Sielski is a passionate online wealth builder, using her 20+ years in the high-tech industry to help small businesses, entrepreneurs, and online network marketers successfully grow their businesses online.

Be the first to comment - What do you think?  Posted by admin - February 1, 2010 at 11:19 pm

Categories: Video   Tags: , , , , , ,

List of Top Video Search and Video Sharing Websites

There are a number of video search engines which provide the consumers an access to the best video content from all over the world. A video search engine is the same as any other search engine, inasmuch as the search engine spiders crawl the web pages looking for video content to index.

Basically the search engine spiders can capture video information either from externally hosted websites. There are a number of new generation video search engines which also offer an ability to upload the video to their own website. In some of the advanced engines it is also possible to search video by the codec used in the video. So if you want some content to fill up that new monstrous 160GB iPod Classic of yours, the video search based on file format would help you find the proper content without having to bother about any transcoding.

Blinkx

Video Search Engine: Blinkx is the best choice for video search by far. This is because it does not rely on the meta data to index the video files. All of us know that meta data can be easily tampered by any person with the time and will to do so. Therefore Blinkx uses voice recognition and visual analysis to classify and categorize the video content. Blinkx has over 12 million hours of video, all that you would need in a lifetime.

Yahoo!

Video Search is another popular video search engine which allows the users to search for video content. It takes advantage of the data in the media RSS enclosure and allows for quick searching which is reflected in the fact that Yahoo web search is also able to return great results.

Google

Video Search can be considered another powerful video search engine. It is backed by the excellent search engine algorithms developed by Google for its web search and image search. Google Video service allows users to search and upload videos to its own website as well as to that of YouTube Video: YouTube, since Google recently purchased You Tube which is one of the biggest hosts of video content.

AOL/Truveo

Ever since its acquisition of Truveo Video Search Engine Truveo video search, AOL Video has also become one of the prominent video search engines which crawls almost all the popular video locations.

With all these video search engines ready to serve you, you can rest assured that if a video is publicly accessible on the web, you can easily find it using these engines.

Here are some additional Video Search Engines and Sharing Sites – Also take a look at our Directory of Video Sites:

Video Search Engines:

Blinkx TV Singing Fish A.Vista Video Windows Live VideoSearch for Video MySpace Video Veoh Metacafe ClipBlast Blip TV ClipShack Purevideo Brightcove

Video Sharing Sites

Eyespot Grouper Jumpcut Ourmedia Revver Video Egg Vimeo vSocial YouTube

This post was written by Mark Robertson of ReelSEO.com – The Video Search Marketing Blog the author of the longest list of Video Search engines that I?ve ever seen. Mark is known in the search community as an expert on Video Search.

Be the first to comment - What do you think?  Posted by admin - February 27, 2009 at 6:44 pm

Categories: Video   Tags: , , , ,

How to Optimize Videos for the Search Engines

One question that looms in the mind of many is how to optimize videos for the search engines. Unlike with articles or blog posts on your site, videos cannot be seen by the search engines so you can’t expect to just utter a few keywords on camera to get your videos ranked.

Tips for Getting a Video Ranked for Target Keywords

Since the search engines cannot see anything in your videos, there are only a few things you can do to inform search engines of what your videos contain. The title of the video, the comments, and the meta information are all seen by the search engines so you can add target keywords to these areas to optimize your video. It’s also recommended to use a transcription service and have all of your videos transcribed. This will make it easier for people because they can read the transcript if they are too busy to watch the video and the target keywords within the transcript can be picked up by the search engines.

Putting Your Video on a Third Party Site vs. on Your Own Site

When uploading your videos to the web, you have the choice between uploading them to third party sites like YouTube, Vimeo, and Meta Café and to your own website. You can also do both if you wish. If you are looking to create a viral video and want it to be seen by as many people as possible, you will be able to get the maximum number of viewers at a site like YouTube. If your primary aim is to get visitors to visit your website, you should put your video on your own website.

How to Optimize Your Video Title

A title that contains your target keywords is of course great for SEO but you’re better off using such a title only for the videos you upload to your site. This will help your site get ranked for the target keywords. If you use your target keywords in the titles of the videos you upload to third party video sites, the videos on your own site are far less likely to rank highly on the search engines because popular sites like You Tube will always end up coming first. When you upload videos to third party video sites use catchy, compelling titles to increase the chance of them becoming viral but do not use titles that contain the target keywords. Save those target keywords for video titles on your own site to attract targeted traffic and build your site’s search engine ranking.

Another factor you’ll want to consider is the length of your video. Optimal videos are always under ten minutes. People are short on time and they will turn off your video if it is too long or too boring. Make sure your video is short and sweet and remember to keep things exciting.

So there you have it. Keep these tips in mind in order to optimize the videos you create for both search engines and humans. While it’s not possible for search engines to know exactly what is in your videos, you can help them rank well by providing the search engines with information through your video titles and transcripts.

This Article was written by the head copy writer of SEOSapien.com SEO Company. You can find all our SEO services and prices at http://www.seosapien.com

Be the first to comment - What do you think?  Posted by admin - February 14, 2009 at 11:02 am

Categories: Video   Tags: , , ,

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