Posts Tagged ‘Simple’

Web Video Production for Business – A Simple Guide

It is now the beginning of 2009 and we, the ardent users of interactive technology are riding the crest of a Golden Wave of web video and corporate website video possibilities. I have no doubt that in a conceptually altered Chinese calendar this would be the ‘Year of the WebVideo’ in all its’ various forms and methods of deployment. Anyhow, i’ve been reading up on the subject and this is the impression i’m getting from people in the know.

Technology has again moved forward and new encoding procedures coupled with a general awareness of narrative have brought the great and fantastic possibilities of video, online and into the hands of the common man.

His or her under £150,000 gross operation is obviously crying out for an effective means of one on one communication and somewhere along the line I read that potential customers are 4 times more likely to become actual customers if your web presence is graced with the luminance of video. People buy off people! CEO’s everywhere have, for some time now been scrambling to put into place the most efficient systems and operations that will fully exploit this ardently touted paradigm shift in online visual expectancy.

The figures are all there. Findings in the American market have indicated that the number of consumers who actively engaged in the viewing of online video rose by 18% in the second half of 2006. A total of 3.7 billion streams having been watched. Male to female ratios stand close to even on a 52-48 percentage scale. Surprisingly in 2006 it was Yahoo Video that led the pack with around 21 million visitors a month.

MySpace came in a close second with around 20 million a month. So with the stats in mind I guess it wasn’t that surprising to see Google swallow up YouTube which was getting around 16 million faces a month.

According to Jack Flanegan, executive vice president of ComScore Media Metrix who, amongst other things provide detailed analysis of online consumer activity is quoted as saying: “Consumers clearly view video as one of the most accessible, interesting and entertaining sources of content on the web”. And, well…I completely agree. Video has an accessible grounding in reality, and… all things considered… there’s a thirst for it. We are all obsessed with peeping through the crack in the doorway, watching without ‘being watched’.

Video was built for this kind of mentality. There’s no way I would be writing this blog about some useless, defective communication format sent to the archives of history to hang out with smoke signals. Oh no, not me! I am here and now and so is online video, and in this here and now if you want to make some money through your online presence, WebVideos are the progressive medium you should employ.

Ditch the expensive call centers and put your customer service rep on your site in an interactive video display for first hand guidance. Why have a static image of your product when a WebVideo can shift more units. Go ahead, make that play for a full grasp of socially relevant media deployment, move forward, gain the edge. This is the 21st Century in the history of the fine beast that is man. What? You don’t have video on your website?

How to do you maintain peoples interest? Things must be so tough for you. How are you coping? Anyhow that’s what people were saying about websites and that soon caught on. Now look where we are. If the internet is just another room to peer into then it stands to reason that it’s gotta have a TV in the corner.

So how do you go about employing video on your website? What is the right format? More importantly, what should it look like? Obviously with the advent of new encoding procedures it has become incredibly easy for web deployment of video. At the forefront of this new wave of encoding is the On2 VP6 codec which is used primarily by Macromedia Flash 8 and up. The ‘flash player’ is freely available for download and is reportedly on 96% of all internet configured Windows & Macintosh computers. Which is pretty high as far as stats go. Java (84%), Windows Media Player (87%) and Apple Quicktime (59%) all trail behind.

Flash enables anyone to stream videos from their browsers cache at a fraction of the size of other formats thanks to the On2 VP6 compression. Also it has a whole different level of options for interactivity that none of the others have. With flash you can play a hundred videos through the same file without leaving the page and tag a form on the end of the video asking for comments. This is sure to keep people immersed in an interactive video experience. WARNING – Ideas not supplied. Well… not for free that’s for sure. Flash was built for the active medium of the internet and it’s flourishing.

Micro-sites or the huge rise of .tv sites are the high end of video usage for a lot of companies, but high end means high prices, maybe six grand upwards is not in your budget. The average business will probably find use for a handful of videos for an initial outlay of a couple of grand. Obviously there will be niche markets out there where the businesses will have to have video on their site and cannot function without it. Soon enough though it will all be like that. As prophetic as that sounds, I can only image this sort of thing snowballing. Remember the Golden Wave. Ride it and flourish. For if you don’t, it will drown you.

Anyhow, there are companies out there that will put together a 1 minute video for you for around £500, but i’ve seen these videos and from a professional standpoint I know they are operating on a second rate level. The obvious lack of perfectionist ideals and aspirations belongs only to the guy who amazes himself too easily. Another form of online video is the 30 second slot on the homepage. This is fast becoming the successor to the animated header.

The web has for the most part been a silent affair, with users choosing to listen to their favorite band whilst surfing away. Video is changing that and users are becoming used to a little noise. Over time the expectancy values will change and sound on every website will no doubt become a normal affair. This is why a 30 second, dynamic montage based intro will succeed.

Next up is the talking head which can run anywhere from between 20 seconds to 3 minutes long. The talking head can offer a much subtler welcome message and when combined with the use of graphic elements and transparent backgrounds it can still retain an element of entertainment. It has a keen simplicity that doesn’t overload the user and can be acquired for around a grand a minute and upwards, depending on your demands for graphics or titles.

Product or service explanations are very popular uses of the talking head by many companies from insurance to mobile phones. A sort of very subtle advert or showcase to watch at the users discretion. I mean why have bunch of still photographs taken from every conceivable angle when for a little extra cash you can have a 30 second video of someone showcasing the product.

No doubt the usual link to ‘enlarge image’ will change to something like ‘view product video’. A handful of these could be produced for around £500 a pop and considering the ‘click through’ rate you’re bound to make your money back shifting extra units.

All this of course is small change in comparison to what the majority of people are responding to. That my less than inebriated readers is of course, entertainment! By far the single most popular use of video ever. Billions of people, like fragmented herds of hedonistic swine, completely alienated from police state politics are lining up with baited breath for the latest ‘close shave’ video or some pair of seventeen year old girls trying their hand at singing Whitney Houstens’ “I Will Always Love You’. This is bedroom theatre at its’ greatest. This is where the mainstay of WebVideo opportunity lies.

Well… where does this leave the average website I hear you bleat? Simple. Format popularity has very specific impacts on everyday habit and culture. Just look at how far the viewing screen itself has come in all its’ varying forms. The impact entertainment video has on the web is perfectly aligned with a certain expectancy. Users grow through saturation of an idea to expect an element of it in all aspects their everyday lives.

The majority of the world still have boring day jobs and they still yearn for excitement and entertainment. The more saturated we become with online video entertainment as it stands the more demanding we will become. Static websites will always be around because some things need to be static, but hey… if it can be brought to life it better be, cause otherwise i’m outta yer. Boring!!!

The web may well be conceptually as a whole a fascinating work of art, but individual sites are but a mere brush stroke on a gigantic canvas of information. There are a lot of people in the world, maybe 7 billion in all and a few billion of these have internet ready computers, a thirst for entertainment, short attention span and a pocket full of cash to spend on anything that can hold their interest long enough to get their bank card out. If you haven’t got video on your website in one form or another, well… what have you got?

After an early career in the Steel industry Mark studied Graphic Design at his local university. He then went on to work for a number of years as creative director of Mannenberg Ltd. Here he managed all creative output from Nationally based magazines to website design and other aspects of the design canon.The past few years has seen him work as a freelance Graphic Designer for various clients. Mark is a founding members of WebVideos. To find out more please visit:

Be the first to comment - What do you think?  Posted by admin - March 22, 2010 at 8:22 pm

Categories: Video   Tags: , , , ,

Simple Way To Download Audio Book

The first audio book was devised by J. P. Harrington in 1933 so they are not a new innovation. The newest development means that as well as being available in CDs and cassette tapes, you can now download them from the shops on the internet. Downloading audio books is an effortless process and is very convenient; you can even do it now.

How About Downloading The Audio Version of the Book?

Downloading the audio version of a novel is a super method to enjoy a new novel or to learn new things. There are all sorts of titles available, from non-fiction to romance and more with plenty of places to go online to find them. They are often less than the softcover publication and cheaper than the original hardcover version of a book. Free versions are quite easy to find – there are many available online which can be downloaded at no cost. Free downloads are offered by libraries if the book was published before 1923 or 95 years before the most recent January. Books in the public domain may be shared freely because royalties are no longer paid for them.

Here Comes Your Audio Book Downloadable

It is easy to download and listen to audio books by clicking your mouse to begin the download. Search the web to discover some online bookstores. The online store you choose will usually request you to complete a form to become their customer and once this is complete you will then be able to find downloading audio books is a simple thing to do. Once you’ve chosen the books that you want to listen to, click the download button. Once the download is completed, you can listen to the audiobooks from your computer, burn it onto a disc or you can also download the mp3 file onto your mp3 player.

Have Your Audio Book Downloaded and Happy Listening

With normal books, people find it very hard to make the time to sit down and read them, but this is not an issue with downloaded audio books. Your children can enjoy some of the greatest books ever written with audio books which are also economical and readily available. The best way to enjoy a good story if you are in a rush is to download them and this way you can also learn a new skill. Audio books are provide at no cost by many libraries and it’s easy to find free downloads of audio books.

Keith Lee, an IT gadgets fanatic and avid writer.
To learn more about Free Audio BooksDownloadable, check it out at

Be the first to comment - What do you think?  Posted by admin - January 20, 2010 at 7:09 pm

Categories: Audio   Tags: , , ,

Video Software Conversion – Simple and Affordable Solution to Convert All Your Videos

Video software conversion is not just for the professionals in the arena. Any person can actually do video software conversion, so as long as you know the basics. Do not be intimidated by all the jargon that comes with converting videos. These technical terms may sound scary – codecs, extractions, bitrates, inputs, outputs, and containers, to begin with – but these are just terms. There really is no reason to be scared of them at all. To make things easier and less intimidating for you, here are some of the basics on video software conversion.

* Choose a program that converts videos according to your needs.

There is actually a fast way for you to do this. First off, you have to choose the file formats that you might be working with. AVI, WMV, and MP4 are some of the popular file formats to consider here. To acquaint you, here are some of the popular players in the market and the file formats they play respectively.

- A computer with Windows for its operating system: WMV or Windows Media Video
- A computer with Macintosh for its operating system: MOV and QT or QuickTime
- iPod: MP4 and MPEG-4
- PSP or PlayStationPortable: MP4 and MPEG4
- Creative Zen Media Player: AVI and WMV
- Microsoft Zune: WMV
- Archos Media Player: AVI and WMV
- DVD Burner: MPEG-2 and VOB
- Other Media Players or MP3 Players: AVI and WMV

If you have a media player, such as the iPod or Creative Zen, it is important to look at the player’s specifications section. You can also check out your guidebook for the video formats that your player supports.

* Understand the configurations.

The configuration of your settings is very important in video software conversion. Furthermore, it is important to know the basic terminologies here.

- CODEC: For the most part, file types are converted and compressed by using a coder-decoder algorithm, also known as a codec. Go for the codec that your portable device supports.

- VIDEO DIMENSIONS: When delving into video software conversion, it is important for your software to know the video dimensions of both the input and output videos. The standard 2.5-inch media player plays 320×240 videos. Your computer screen can fit a 640×480 video, while your TV set fits 720×480, if you are in the US.

- VIDEO BITRATE: Most programs carry a video bitrate of roughly 500 to 1500 kilobits per second or kbps. Video bitrate actually determines the quality of the video. 500 kbps is quite low already, but the video would consume less space. 1500 kbps, on the other hand, consumes more space but it gives you pictures of better quality.

- VIDEO FRAME RATE: Frame rate pertains to how many frames your movie goes through in a second. When conducting video software conversion, you should not touch this unless you know just what you are doing. If the video frame rate is improperly adjusted, your audio and video would not be synced properly as well.

* Enjoy the videos you have converted.

This should indeed be the last step to successful video software conversion. Once all of the conversions are completed, you can then move your files to your media device and start enjoying it!

This great software will help you get started whit video conversion, this tool will help you get started and make the process simple and easy even if you are not a professional video producer.

Be the first to comment - What do you think?  Posted by admin - August 22, 2009 at 1:24 am

Categories: Video   Tags: , , , , , , ,

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